When businesses are struggling to increase their website traffic, it’s usually Search Engine Optimization (SEO)
that they need help with. Search engines are a tremendous source of footfalls or traffic, and if websites aren't
designed in a way that helps search engines easily find them, the website misses out on a lot of potential traffic and business. While some businesses consider hiring an agency to handle SEO for their website, some others
prefer doing it in-house. The latter often faces difficulties because of the lack of adequate experience and
knowledge. If you’re new to the world of SEO, here are three tips to begin SEO with.
3 SEO strategies that you can begin implementing today
If your business has an in-house team handling SEO, here are a few SEO tips that you can begin
implementing today to make your SEO efforts even more productive.
Create a list of good, relevant keywords - Use the Google Adwords Keyword Tool to find out which
keywords are being searched for the most in your business category. Remember, the keywords you choose will determine the kind of traffic that you’ll have on your website, hence exercise due diligence. Beyond that,
you should also consider focusing on long tailed keywords that can boost you searches since they have low competition and searches are likely to be more action-oriented. For example, affordable website SEO solutions in Los Angeles.
Consider descriptive URLs - Descriptive URLs make it easier for the search engines to find and index
pages. Hence, having a URL like www.xyz.com/4102?x3f.html will make it difficult for the search engines to
index your website’s pages, thus hindering youranking. A descriptive URL would like like
www.xyz.com/products /productname. Besides, this makes it easier for the visitor to navigate as well.
Linking is important - While linking plays a very big role in SEO, it can be very volatile. Linking with the
right sources and good quality ones will help increase your website’s credibility, but choosing low quality links that are irrelevant to your business can attract Google penalties, and even put off your audience. Hence, it’s always recommended that links be studied carefully for their quality and relevancy before linking with them.
Consider linking with websites that have a high page rank (4 or higher).
It’s also important to understand that after implementing SEO on your website, the results won’t be immediate. SEO is not magic. It will take at least a few weeks of constant SEO for results to be visible, since the search engines will need some time to index the changes.
Have more tips to share? Post them in the comments below. Also like and share if you’ve found this post
helpful.
