The Process: Baker s Lab is an artisan bakery based on moleculargastronomy. They bake breads according to scientific methods, such as precisemeasurement, chemical reactions, the right temperature, and the time needed tobake a good bread. Also Baker s Lab explores gastronomical flavoursand shapes complying with science. To convey the main concept, I incorporated aflask with the “A” in BAKER, and aligned the smaller “S” with the top line sothat it looks like a chemical element. Yellow, black, and white are the maincolor palette. The yolk yellow gives a warm and yummy touch to the system.