PLEASE NOTE : As Original work details are subject to confidentiality, following case study is a reconstruction
of work I did on a published project, meant to give an idea of my work process and how I approach UX design.
Project : Ice Age Avalanche
Product : Game Software
Designation : UX Design Creative
Ice Age Avalacnhe is a match 3 game on app store, based on chart bursting 20th century fox movie franchise 'Ice Age'.
Product : Game Software
Designation : UX Design Creative
Ice Age Avalacnhe is a match 3 game on app store, based on chart bursting 20th century fox movie franchise 'Ice Age'.
Key Insights:
- Market research based on top tier casual games and close scrutiny of casual games market points towards rewards of developing community play.
- Social + Community = Long Term Revenues.
- Research is done by the UX team as well as marketing and monetisation stakeholders.
- Research is done by the UX team as well as marketing and monetisation stakeholders.
Quick sketches & rough prototyping of the flow on paper helps in making the flow clear and bring in visual elements the design could potentialy take, making it an easy sell to stakeholders.Allows doing rapid iterations, without commiting too much time or resources.
Wireframes were designed over mutiple iterations, accomodating suggestions and feedback from producers, directors and by working closely with game designer.
Interactive prototypes (IX) designed by me to test concept
usability and guidance for UI artist and GUI Developers.
RESULT
Ability to callenge other players in PvP matches is quiete unique in match 3 genre and added a whole new layer of social expereince to our games, players were pleaseantly suprised by this feature and it created a lot of engagement.
Copyright GAMELOFT & 20TH CENTURY FOX 2015
