Guarnieri Censi Studio
A prestigious dental studio in downtown Milan founded in 1982. Starting from the initial G / C (Guarnieri Censi) + S (studio), the logo cut off itself from the classic vision of a trademark for a dental practice. It is called (without a pictorial representation) the image of a tooth, characterized only by geometric structural forms (a contrast between the higher and lower part). The G and C are anatomically similar, changed only by the arm of the G that becomes the main element of the mark. The typographic merger also refers to the symbolism given by a padlock image, strengthening the key issues identified in the first phase of the project. Professionalism + historicity + loyalty = safety for the patient.