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    http://promo.hellmanns.com/squeeze-more-out/ Lead designer of microsite to promote the new squeeze bottle from Hellmann's, and house consumer re… Read More
    http://promo.hellmanns.com/squeeze-more-out/ Lead designer of microsite to promote the new squeeze bottle from Hellmann's, and house consumer reviews and videos. My Sr. art director and I each submitted a layout for the first presentation. My design was chosen--it featured an image of sandwiches and ingredients (composed of stock imagery), to support the brand's focus on highlighting the squeeze bottle for sandwich creation. Upon selection, we decided to do a photoshoot to create a perfectly composed image, and so that the brand would have custom photography to use across all of its creative. Directed photoshoot, alongside Sr. art director, account manager and client. Compiled a mood board--with photos from the Hellmann's brand book, as well as images I had sourced as inspiration--to give the photographer an idea of the style we were aiming for. Selected props, with the assistance of our account manager. Provided direction to the food stylist and photographer during the shoot, while keeping the client involved, to make sure everyone was on the same page. Worked with photographer and our in-house retouching department to finalize the photos, and composed the image which is featured on the site. Designed brochure to be sent out to select consumers, who were asked to try out the new bottle and submit a review on the Hellmann's website. Read Less
    Published:
Initial Concept Design
Print Collateral