De-Computing food, 2014
The fictional product “Instaghetti with wine” is an encapsulated meal containing 5 different pills: spaghetti, tomato sauce, spices, cheese and wine.
The brand “Instafill” is selling this product. “Fill with the pill” is their slogan, the packaging design is inspired by the currently known “Barilla” brand.
This project raises the question whether our increasingly efficient lifestyle will soon be more important than a tasteful and multi sensory food experience. Can something that has no taste still be considered as food? How far will we go in our search for efficiency?