Be-Ro Flour is a British flour company which has provided flour to families for over 175 years. The brand has always retained the same values of providing an affordable quality flour that can achieve the best results in baking. Be-Ro is not only famous for their flour but their unique small recipe book that provides a wide variety of recipes which use little ingredients to suit those baking on a budget.
However although their appearance is homely and trusted I wanted to freshen the design of the brand to appeal to a wider market and a more interesting style. Influenced by the heritage of the time Be-Ro started in Victorian times I wanted to take elements of the stye from this time and combine them to a modern approach.
The launch of a new flour type- Wholemeal Flour
The seasonal packaging shows how the pattern can be flexible for all holiday seasons of the year, containing hidden images that relate to the season holiday.
When the Be-Ro book was first launched in 1923 it only consisted of 19 pages and was delivered door to door to encourage families to start baking. This story was something I wanted to keep within the re-brand and pay homage to.
Like the original book Be-Ro:The Little Book of Tasters is a limited edition 19 page recipe book containing selections of Be-Ro's proudest recipes that would be delivered door to door to encourage more to start baking.
