Working on this project we considered peculiarity of M2M Private Bank’s practice, its position and philosophy basing on concept of “private, personal, person”. The identical system obtained as the result was called “Private to Person”. It is made of laconic graphic elements, which already existed in bank’s corporate style, but they were used periodically, without system: red color, square hooks and math sign “squared”. We also added text block – idioms on the topic of personal. All these things formed holistic recognizable style.

One of the work stages – creating the calendar “Personal qualities” – became practically independent project. The main means of expression in the calendar is text: thoughts of famous and outstanding people of different eras about different human characters and statements on the topic from M2M Private Bank.

The new identical complex allows to unite interior and communicative spaces of the bank, to make its corporate stile brighter, more alive and dynamic.

Creative team:

Art Director: Irina Shmidt
Copywriters: Anton Borisov, Konstantin Biryukov

Designer: Konstantin Biryukov
Production managers: Natalia Yadrihinskaya, Sergei Novikov, Elizabeth Kuleshova
Project Manager: Alexandr Golomolzin