PRE LAUNCH 1 #TOMORROWNEVERWAITS– exploring the philosophy
Thought - #TomorrowNeverWaits, so LiveNow with ZTE Q Lux.
LAUNCHING THE PHONE WITH A NECESSARY PRODUCT POST
Creative copy
FUN,
PLAYFUL,
&
IMPOSSIBLY FAST
ZTE Q LUX – with 4G
#LiveNow
#LiveNow becomes a permanent feature. And we talk about the generation-
on-the-go through these posts. These, in turn would be ideal for ZTE Q Lux,
as with its 4G feature, it’s a phone perfect for our impatient, fast, Internet
Generation.
<How to use the apps, internet helps you grow, on the go>
Internet generation – copy below – quips from the young, fast, on-the-go
generation. Cheeky & always online.
#1. Layout idea: Multiple-exposure images showing people doing more of
what they love and being what they want to be – because with internet so fast
you can explore the different sides to you! So, make things possible with ZTE
4G.
SUSTENANCE
Feature posts with 4G as the major connect.
Creative copies
#2. Layout idea - Exaggerated surprised faces with big fat typeface and the
phone and the 4G feature description, with the LiveNow stamp.
Thought – Because 4G! Unbelievable!
OMG!
NO WAY!
