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    About

    An App that turns our everyday surroundings into a powerful learning tool. Now mastering a wider vocabulary is as easy and as fun as taking a pho… Read More
    An App that turns our everyday surroundings into a powerful learning tool. Now mastering a wider vocabulary is as easy and as fun as taking a photo. Using visual search technology and recognizing nearly 40 million images, the app instantaneously offers the English name of any object and then syncs with the Cambridge dictionary to provide the user with the respective meaning and pronunciation. The British Council didn't need yet another ad campaign. It needed a useful idea. Now our students can snap a picture and improve their vocabulary instantly. It was that easy. By re-purposing a piece of technology built primarily for mobile-commerce, the Visual Dictionary app was created to reach out to the students in their moment of need and make life easier for them. Read Less
    Published:
Mobile / Media / Direct
Recognitions:
                      •    WPPED Cream 2015
                      •    Hall of Fame Awards Singapore 2015 / Product Innovation of the Year
                      •    Ad Stars Southeast Asia & Australasia 2015 / 1 Gold Mobile
                      •    Ad Stars Southeast Asia & Australasia 2015 / 1 Silver Mobile