Exploring the design thinking process
Three days, the d.school creative process, Justin Ferrell (Fellowships Director at the Stanford d.school), 30 Massey MBA students, 10 Massey 4th year Design students, and 10 facilitators from Massey University, OpenLab, and NZ Post.
Over a weekend, us fourth year design students had an amazing chance to work with Justin Ferrell from the Stanford d.school (amongst the many others listed above), in a workshop on using experience design to solve real world problems.
Each team (a few MBA students, a facilitator, and a Designer) produced a solution to solve the question 'What do New Zealanders want on a Sunday?'. This is our process.
The d.school teaches through doing, so the creative process was taught in a short burst of 45 minutes.
Once we were familiar with the process, it was time to break into groups (a few MBA students, a facilitator, and a Designer) implement the process in depth on a live brief.
1. Empathise with the customer
2. Define (build a picture of the user, and think convergently to produce a Point of View statement)
3. Ideate (think as divergently as possible, nothing is wrong at this stage)
4. Prototype (lo-fi, as soon as possible, test with a user, and change prototype (which may involve going through parts of the creative process again))
Presentation of the best prototype we had, end of day 2.
5. Testing (with user, hi-fi before release or after release, incorporate feedback and change solution (which may involve going through parts of the creative process again))
Final presentation of our solutions, end of day three.
We're all incredibly grateful to have been invited to take part in the workshop to be in the Designer role. For all of us it was an invaluable experience. The intensity of the experience produced incredibly developed work by all the teams. It reminded us the power of collaboration (especially with people who don't have the same skill or knowledge set as you).
Perhaps the most valuable part of the workshops the atmosphere of 'Creative Confidence'; the fun, no risk culture, set up by Justin Ferrell. This enabled the MBA students, who were used to thinking literally, to think creatively and laterally.
Of course, us fourth year design students would have never been there if it wasn't for Massey University (especially the MBA programme, College of Creative Arts, and OpenLab), and the Hasso Plattner Institute of Design at Stanford (Stanford d.school). Thanks goes to everyone who dedicated their weekend!