The PLA Exchange 2.0 was designed and developed with a mobile first strategy, for the busy attorney on the go. The entire site was at their fingertips with an adaptive edit to the homepage on mobile.
Having quick and detailed search was critical for the attorney's to seek and identify the right people and contacts in an instant. Predictive results and explicit results ensured the search feature delivered.
People finding and knowledge sharing are key pillars of the Pfizer Legal Alliance. The PLA Exchange 2.0 facilitates this with stunning profile pages that are structured to serve up content for easy scanning.
A site with this much content needed a clear path to information. Landing pages work to bucket links into content areas with pathing clearly marked.
A custom icon and color suite was developed to serve as wayfinding across the sections of the site. The icons had to be translated into Pfizer's iconic dot pattern, to work as watermarks on page headers.