E-commerce Creative Director

Killer Dana is the largest online core action sports retailer in the US.

During my time with Killer Dana I redesigned of the Killerdana.e-commerce website (twice) and introduced the overall digital/social media strategy. I was primarily hands on in the management of our user experience design, front-end web-developmentand production resources, affiliate marketing, merchandising,re-marketing management and all email marketing; from seasonal campaignplanning and design to conversions and response analysis (analytics).

» Developedonline marketing strategy, design direction and usability/user experience thatincreased traffic by 30% and boosting overall conversions from 2 to 4%
» Seasonalpromotions having increased sales, customer acquisition/opt-in email databasealso grew from 60k to 300k+ in less than 9 months
» Createdand implemented multi-channel marketing calendar specific to vendor brands todrive sales objectives (deliverables included setting scope, timeline andbudgets for social media, interactive and digital campaigns)

Killerdana.com - Homepage
Killerdana.com - Category Landing Page
Killerdana.com - PDP Page (Product Details Page)
Killerdana.com - 1 Page Checkout (in progress)