Mediclinic is in the business of miracles. We wanted to share these miracles with the public. Using Mediclinic’s existing information logging system, which tracks every birth throughout the hospital group, we created a billboard that flashed each time a child was born. In doing so, we reminded people how, even in the hustle and bustle of everyday life, amazing things are happening all the time.
A digital counter indicated the number of miracles as they happened each day.
