Fashion journey - Linda Mai Phung

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FASHION JOURNEY - LINDA MAI PHUNG

LINDA MAI PHUNG POP UP STORE

5TH YEARS ANNIVERSARY OF LINDA MAI PHUNG

May 2015 - July 2015

Hồ Chí Minh City, Việt Nam.

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In May 2015, I saw Linda Mai Phung was looking for an intern in Production & Design Assistant on Facebook. I applied right away without hesitation. The local fashion industry wasn't really a big thing in Saigon at that time.

Luckily I got accepted, and this was where my fashion journey began!

Florence, Me and Linda preparing for the Pop-Up Store

Who is Linda Mai Phung?

Linda Mai Phung is a French fashion designer based in Ho Chi Minh City, Vietnam where she founded her eponymous label in 2010. Her designs are inspired from her journeys and peregrinations around the world.

In 2012, Florence Bacin, who shares the same values as Linda Mai, joined the company as co-owner.

Each season, her new collection tells the stories of creative stopovers and textiles encounters from her trip to a new country, like a fashion travel journal. From a stunning lacquered silk dress to a traditional embroidered skirt ; and a feminine organic cotton blouse; Linda Mai Phung’s designs wander between tradition and modernity at the confluence of Asia and Europe.

Linda Mai Phung was awarded by: the Eco-fashion Designer Award by Néoplanète Magazine in 2011 (France), the Creativity Prize of the Ethical Fashion Show in Paris in 2011, and the Innovation Source Award 2012 of the Ethical Fashion Forum (London)

Linda Mai Phung’s collections unite qualitative craftmanship and style for an inventive, feminine and elegant wardrobe.