The logo makes use of a Snack-A-Jack halo to communicate the "guilt-free" aspect of eating a Snack-A-Jack rice cake.
It's surrounded by small pieces of rice, creating a shining effect.
The identity and packaging use paper craft style illustrations and text to show the lightness of the product.
It's so light, it's coming off the packet!
Playful ambient advertising shows the light hearted, fun nature of Snack-A-Jacks.
