Irish Sports Council were looking to change their
brand identity to a ‘Sport Ireland’. Contemporary
and more effective identity design was needed.
I created a logo that is both adaptable and timeless.
From the perspective that sport = game and game
= play, I created a logo from geometrical shapes that
represents the idea of ‘play’. So that the joy of play is
not forgotten in the name of sport. The key element in
the logo and the further extended identity assets is the
‘fáda’, which represents Ireland’s unique linguistic