Sport Ireland Identity & Way Finding
Irish Sports Council were looking to change their 
brand identity to a ‘Sport Ireland’. Contemporary 
and more effective identity design was needed. 

I created a logo that is both adaptable and timeless. 
From the perspective that sport = game and game 
= play, I created a logo from geometrical shapes that 
represents the idea of ‘play’. So that the joy of play is 
not forgotten in the name of sport. The key element in 
the logo and the further extended identity assets is the 
‘fáda’, which represents Ireland’s unique linguistic 
heritage.
Stationery
Information Booklet
Information Booklet

Main panels and direction signs designed in the shape of Fáda
Way-finding System
Website
Mobile App
Apparel
Sport Ireland Identity & Way Finding
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251
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Published:

Sport Ireland Identity & Way Finding

When the Irish Sports Council made the decision to change their identity to 'Sport Ireland' a contemporary and effective identity design was need Read more
13
251
0
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Copyright Info

Attribution, Non-commercial

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