We started off doing samples of styles and settled on two different directions, One, the stamp drawing, and the second a playful use of the 40'sNew Yorker style I had been playing around with. But from the very beginning I think Rick wanted to use the stamps. No one else has figured out how to make them work in a campaign or brochure or any application since Piauí picked up one of my sketchbook drawings and used it a year or so ago. It was a smart direction but we ran into snags trying to work out how to get the client on board. Ricky gave me carte blanche with these, to do anything I thought I wanted to try but ultimately I tried to keep it simple and not do anything that would interfere with the play of the stoic little stamps and the clever little line drawings and how they work together.
" Success " © Bill Mayer 2011