Branding & Content – Palm Ave Float Club

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Note: This is an entrepreneurial pursuit of mine that has been running since 2014 and continues to expand.

Inspiring people to optimise their mind and body

When we first opened in 2014, floatation was a foreign concept to most Singaporeans. Palm Ave Float Club wanted to differentiate ourselves from the typical spa experience, as we aimed to position it as an active tool for personal development. The website's writing also needed to be compelling and assuring enough to get visitors to book their first experience.

“The sensory deprivation chamber is the most important tool I've ever used for developing my mind, for thinking, for evolving.” - Joe Rogan

The ongoing project has engaged a strong social media community, produced highly-shared blogposts, and expanded into brand content (such as barter art exchanges and video), all shaped around the brand story: get better at what you do.