FINUU - the heroine of a new brand of margarine is a cow, crafted in the style of a 19th century copperplate etching or an early 20th century scratchboard illustration.
Great care and attention to detail was needed to communicate a traditional, healthy and nutricious product, with just the right blend of scientific and serious but natural and appealing.
Camelia Sativa flower - detail
Floral background
Final packaging
