OPTIMISTIC TYPEFACE
BRIEF: Using a booklet of anonymous answers to a collection of personal questions, encapsulate the personality of your booklet in the form of a typeface.
SOLUTION: Taking the overall 'Optimistic' approach to the booklet's answers, the design explore the idea of optimism as being the light in the dark, visually showing the contrast between positivity and negativity. As the weight of the font increases the brightness of the letterforms also increase, forming a glowing energetic dynamic.
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