• Add to Collection
  • Tools Used
  • About

    About

    Lead designer of a responsive microsite, promoting Breyers' pledge to sustainability. Leveraging cues from the brand, and adding my own spin, I d… Read More
    Lead designer of a responsive microsite, promoting Breyers' pledge to sustainability. Leveraging cues from the brand, and adding my own spin, I designed 3 unique concepts--each with a unique style and functionality. Under the guidance of our Associate Creative Director, the Sr. Copywriter and I explored a few different ways to organize the content, to make it informative yet digestible. My ACD encouraged me to create 3 completely different layouts, which all told the sustainability story in a different light, and with a different look and feel. Beautiful ingredient and lifestyle imagery was used in all of the layouts, to help bring the content to life. The images consisted mostly of sourced stock photography, along with the brand's key visual. I felt that my designs had a premium, yet approachable, feel--and our clients, as well as my senior creative team members, loved them. My favorite was concept 3, because I feel the beautiful full-bleed imagery lent itself well to the sustainability story, and felt inviting and engaging. After presenting the 3 concepts to the brand managers, they decided to combine elements of each--which ultimately resulted in an equally beautiful site. The completed site features prominent branding, large scrollable sections, and beautiful imagery. The responsive layout reacts beautifully on mobile devices, allowing for a seamless user experience. Read Less
    Published:
 
 
Initial Concept #1: "Evolution"
 
 
Initial Concept #2: "Snapshot"
 
 
 
 
 
Initial Concept #3: "Deep Dive"