Master Data Services
Branding | Stationary | Collateral
Master Data Services are a department within Johnson & Johnson Medical Ltd, and as their services are expanding they too wanted to grow visually as a brand. When the project took place there were four existing teams within the MDS department.
So the question was: how to best incorporate themselves as indivuals and as a whole, while still trying to get their services accross?
First up was to explore symbolism, shape and color usage. At the beginning we had discussed a logo design that could be taken apart to represent each team indivdually but can also be presented as a whole to indicate MDS entirely. The reason for this idea was due to the fact that their brand would mainly be placed in a digital context used in e-mail signatures and presentations.
The use of color and opacities was considered but soon it became apparent that one single logo was better and would be more recognised. The color palette was then restricted to black, grey, red and white so that it matched the overal Johnson & Johnson color code and could be more easily linked. From there typography was decided upon: Eurostile. This typeface was best suited to visualise their values: modern, efficient, accurate and accurate.
Evolution of the logo was also an important factor to consider as their teams might in/decrease in size. For this the chosen logo design moulded perfectly to change as pictured above.
A short brand guideline's pdf was then created to help their internal teams know all info regarding their branding and to hand to external agencies and printers for future collateral.
PowerPoint Templates were also needed so two different templates were made to allow different customisation options.
Overall the results were a fresh new brand, evolutionary logo, standardised e-mail signatures, PPT Templates, lanyard, pens, notebooks, waterbottles and pop-up banners.
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