Objective: The requirement of this project was to conceptualise and develop a beer brand, including insights into the ‘craft’ landscape in South Africa that would inform the development of the brand.

 

Solution: Extensive research into the up and coming ‘craft beer’ trend was done, which enabled the brand to be conceptualised from a knowledgeable standpoint. The brand elements were created, including the logo, corporate identity, product showcase, web presence, as well as social media.