This was for a group project where we had to design a toy,
including its packaging, user interface, branding and advertisement.
My focus was the packaging. Our strategy was to create a toy that is easy, fun,
and flexible so that the child can build any shapes and forms.
The toy was inspired by the honeycomb shape (hexagon).
The packaging comes with six hexagon boxes to store the blocks neatly.
This individual hexagon box slides in and out to open and close.
 
Packaging Design - Sunghee Kim
Product Design - Alex Tapia
Branding - Wei Lu
Advertisement - Stephanie Schimidt