"Los playeros" is a personal project that we have made to welcome summer and thank our customers their fidelity last year.
For this project we made a nice illustrated collection of the typical characters that we find in the Spanish beaches in summer.
In this collection we rescued a character to perform a limited edition of t-shirts. To deliver t-shirts we made shaped ice cream packaging to make more cool still gift and surprise our customers with a fun support.
"Pedalete" was the chosen character.
*Oro en los Premios Anuaria 2015 en la Categoría Miscelánia