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State Farm The 50 Million Pound Challenge
To combat obesity in America, State Farm partnered with Dr. Ian Smith to try to help people live happier, healthier lives, and see if we could collectively lose 50 million pounds. In 2009, as the Associate Creative Director, I led the team that rolled out a new and improved section of the site known as "My Journey," which featured nearly 100 tips, charts, and calculators designed to help Challenge members take their personal fitness journey to the next level of success.

Visit The Challenge's My Journey section.