Joburg Zoo Night Tours
– In The Dark
– In The Dark
The Joburg Zoo offers night tours, where you are able to see animals that only come out at night. But most people think of the zoo as a day trip. So how do you get families excited about visiting the zoo at night?
You let them discover the animals for themselves by designing a series of educational posters. We laser cut a bespoke, foldable design into each of the posters. By using your phone’s flashlight you could see what animals come out in the dark. Like the Lion, the Red Panda, the Eagle Owl and the Wild Dog. Instead of just being flat posters, they became a hands-on, interactive experience. And because your phone was already in your hand, a simple call to action prompted you to book online.
Awards
D&AD | Wood Pencil Awarded
Cannes Lions | Finalist
Loeries | Gold, Silver, Bronze and Craft Certificate
Loeries 2015 | Best Illustrator
LIA | Finalist
Featured Best Ads of the Year 2015 | Marklives
Following a great year at Loeries and other international award shows, the 2015 rankings for illustration were released with a first spot on the table. Awarded for the Joburg Zoo Night Tour poster campaign.
Exclusive interview with Loeries judge – Tan Chee Keong on the Print, Outdoor and Craft winners.
Credits: ECD: Rui Alves; Art Director: Jac Sun; Design & Illustrator: Francois Botes
