La Carretera de Historias
Allianz asked us for a digital campaign focused on its car insurances and in which user participation should be the center of the campaign. So we decided to create an interactive experience called "la Carretera de Historias", in which users could explain their anecdotes and stories of their car travels using the hashtag #michocheesimportantepara. Each twitter of facebook post automatically appeared on a road that grown at the same rhythm as tthe post users upload to the site and where they could interact with animated illustrations that appeared in the background of the whole experience.
Website
The website was an interactive experience in which users could "drive" along the road on which appeared twitter and facebook users posts and interact with animated landscape illustrations that appeared randomly in the background of the whole experience.
Credits
Creativity by Manu Huerta, Lorena Pedre & Miquel Reina
Copywriter: Lorena Pedre
Art director: Miquel Reina
Illustrations by Bungalow
Agency: Grey
Client: Allianz
Illustrations by Bungalow
Agency: Grey
Client: Allianz
