Marketing used to be an art. You went with what your gut and experience told you would work. Today, marketing is a science based on data. To be great at it you must know the data behind the actions you want people to take.

 

Recently, my company (Cvent) surveyed event and meeting planners to find out what they truly value in concessions and amenities. We wanted to figure out what promotions would resonate the most with them based on data. We had our assumptions and some qualitative measures to back them up. But we were missing true quantitative analytics.

 

To make the data easy to consume (and share), I turned the numbers into an infographic.

Click here to see the infographic posted on our Hospitality Blog.