State Farm Call Your Shot Sweepstakes
One fan was given the chance to stand at home plate with Albert Pujols before the State Farm Home Run Derby at the 2009 MLB All-Star Game and tell him where to hit a home run. We built an entry page on, as well as a new section known as Home Run Headquarters, which continues to be the place to go for anything and everything home run.
Role: Copywriting, Screenwriting, Concept Creation