Go Further is a campaign that motivates people to create new experiences and adventures by pushing them out of their comfort zones and taking risks.
The campaign aims to help people discover their capabilities and know more realities about themselves.
Go Further was made to support the movie Kings of Summer, connecting most of its color, style and theme to the movie.
The supporting line to further emphasize the execution idea would be I can’t so I did basically saying things that are difficult for you to do or in your mind can not do, and actually doing them.
Collaterals
Website
App
The app will be the main material of the campaign, users would be able to sign up and think of different things that are difficult for them to do or in their minds can not do, it can be the most simple task to the most dangerous activity. They would put these things in the I can’t category and put number of days within one month wherein they would be able to complete this task. All tasks that they have done and completed would then be uploaded in the I did category, they will be uploading a photo of the said activity to prove they have completed the task.
