A Pop-Up shop Christmas Bizarre é um evento desenvolvido pelos
alunos do primeiro ano do Mestrado em Design de Comunicação da ESAD.
Os alunos foram desafiados pela proposta de trabalho a criar um bazar
de Natal bizarro, explorando o tema do Natal e os artefactos que lhe estão associados.
Este evento de um dia decorreu no espaço Maus Hábitos, dia 10 de Dezembro de 2011.
alunos do primeiro ano do Mestrado em Design de Comunicação da ESAD.
Os alunos foram desafiados pela proposta de trabalho a criar um bazar
de Natal bizarro, explorando o tema do Natal e os artefactos que lhe estão associados.
Este evento de um dia decorreu no espaço Maus Hábitos, dia 10 de Dezembro de 2011.
O projecto Luxury nasce para questionar o valor do objecto.
Temos objectos banais, objectos do quotidiano, alguns deles descartáveis
(como por exemplo o palito, o penso higiénico ou o tampão) ou apenas
vendidos em múltiplos (como o fósforo, o cotonete ou o elástico).
Até que ponto o valor e o significado destes objectos são alterados apenas
atribuindo-lhesa cor dourada e uma posição de exclusividade
(eles são apresentados de um modo intocável, e cada um tem o seu padrão,
quer na badana quer no envelope). Essa noção de exclusividade é enfatisada
pelo facto de, à medida que os objectos são comprados, podermos ver o ícone
do objecto que estava naquele sítio. No final, o projecto revelou que uma ideia
pode ser comprada, pois neste caso os compradores eram convidados a
comprar uma ideia, já que os objectos eram apenas para contemplação.
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The Christmas Bizarre is a Pop-Up shop event created and organised
by year one students of the Communication Design MA from ESAD.
Set as a project brief, students were challenged to create an alternative
Christmas retail experience, exploring the theme of Christmas and the
artifacts traditionally associated to it. This one-day event took place
at Maus Hábitos, 10th December 2011.
The Luxury project wants to question the value of objects.
We have banal, everyday objects, some of them disposable (such as toothpick,
a sanitary napkin or tampon) or only sold in multiples (like the match, the
swab and the elastic). To what extent the value and meaning of these
objects are changed only by assigning their golden color and an exclusive
position (they are presented in a way off, and each has its pattern, either in
the bah flap or in the envelope). This notion of exclusivity is emphasized by
the fact that, as the items are purchased, we can see the icon of the object that
was in that place. At that end, the project revealed that an idea can be purchased,
because people were invited to buy an idea, since the objects were only for contemplation.
comprar uma ideia, já que os objectos eram apenas para contemplação.
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The Christmas Bizarre is a Pop-Up shop event created and organised
by year one students of the Communication Design MA from ESAD.
Set as a project brief, students were challenged to create an alternative
Christmas retail experience, exploring the theme of Christmas and the
artifacts traditionally associated to it. This one-day event took place
at Maus Hábitos, 10th December 2011.
The Luxury project wants to question the value of objects.
We have banal, everyday objects, some of them disposable (such as toothpick,
a sanitary napkin or tampon) or only sold in multiples (like the match, the
swab and the elastic). To what extent the value and meaning of these
objects are changed only by assigning their golden color and an exclusive
position (they are presented in a way off, and each has its pattern, either in
the bah flap or in the envelope). This notion of exclusivity is emphasized by
the fact that, as the items are purchased, we can see the icon of the object that
was in that place. At that end, the project revealed that an idea can be purchased,
because people were invited to buy an idea, since the objects were only for contemplation.
Collective poster
Yeah! All the pack in red and gold!
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Academic Project
