New York University Undergraduate Viewbook Brochure Design Comps
The NYU Viewbook is targeted towards high school juniors and rising seniors with the main objective
of familiarizing them with the NYU experience so they can start imagining themselves at NYU. The brochure tells the
story of NYU, highlighting its unique academic and student experience and how these experiences stand apart
from its competitors. The concept is loosely based on the style and format of a personal journal – it could be a journal of
an existing or former NYU student documenting his/her experience at NYU, which provides an authentic
and personable voice that stands apart from NYU's competitors.
of familiarizing them with the NYU experience so they can start imagining themselves at NYU. The brochure tells the
story of NYU, highlighting its unique academic and student experience and how these experiences stand apart
from its competitors. The concept is loosely based on the style and format of a personal journal – it could be a journal of
an existing or former NYU student documenting his/her experience at NYU, which provides an authentic
and personable voice that stands apart from NYU's competitors.
Art Direction + Design + Illustration: Jennifer Cheung
Photography (sample portrait photos were used to show photography direction and style
and to serve as inspiration): Natalee Ranji-Dropcho, Tertiusalio, and Lazy Oaf
