An interactive and social ad campaign, celebrating every type of sci-fi fan.

Interactive Posters

Audience can open and close shirt by waving at the sensor. The image will change between cyborg, alien, superhero and zombie.

 

Syfy Yourself App

Using augmented reality, the user can make themseleves a cyborg, alien, superhero, or zombie. They can post pictures and videos to social media with the hashtag #SyfyReleased for the oppourtunity to be featured in one of the channels idents.

Buzzfeed Sponsored Content