SC Freeride
Identity Project
SC Freeride is a Freeski team located in Summit County, CO. Formed in 2011, SC Freeride is a season long weekend program designed for little rippers ages 5 and up. SC is committed to delivering a challenging and extremely fun training environment. They coach across all current freeskiing disciplines, including big mountain, park, powder and bumps.
The logo study below shows how the logo concepts began, and how it was implemented to stickers, hoodies, tshirts and ski helmets. The designs ranged from simple shapes, mountain illustrations, military badge inspirations, black diamonds - all paired with complimentary fonts and color explorations.
Agency : MyersRoberts Collective : Art Direction & Design : Todd Bronson
