Twelve stories about the unconventional people, ideas and beliefs that have shaped us and shaped the world.
Surprising. Remarkable. True. Clarks.
For nearly 200 years, Clarks have held true to their founding values and done things their own way. It has been an incredible journey through revolutions and social upheaval, conflicts and chaos, disasters and triumphs.
BBH’s Clarks Unboxed is a collection of 12 surprising, remarkable and true stories about the unconventional people, ideas and beliefs that have shaped Clarks and shaped the world. Delivered with spectacular craft, Unboxed weaves together storytelling, archive imagery and soundscapes into a seamless and richly immersive digital experience for desktop, tablet and mobile.
We meet the two brothers from Glastonbury who created a start-up from a craze for fluffy slippers; William, the young man who saved the family business without sacrificing his soul; and Alice, the uncompromising suffragist and social reformer. We discover the most beautiful shoe of the Roaring Twenties and Honor Blackman’s Kinky Boots. We’re there at the birth of the adored and iconic Desert Boot, and the radical Wallabee, beloved of Breaking Bad’s Walter White. All true stories, all beautifully told.
Clarks Unboxed was created at BBH by a small, agile, in-house team of connected specialists that showcases the agency’s ongoing development of new and exciting capabilities. From initial concept through strategic and editorial planning to the writing, art direction, technical development and user experience design, this project has continually set fresh standards for branded editorial content.