Finding a unique story for the treatment of skin problems. Another great collaboration with our friends McCann Echo in creating promotional material, everything from print to electronic media, convention, for a new pharmaceutical product for skin treatment. Starting with two concepts for print media, Ars Thanea was tasked with creating a story around the product borrowing from the old classic: good guys vs. the bad guys. Anticipating the need for high-resolution assets for both print and electronic media, convention, we created a palette of arresting visualizations to accompany the campaign story, including script and animation!
You know what guys? Together with McCann Echo Agency we won Bronze in Cannes Lions Health in Pharma Category! Check out the winning case study!
Agency: McCann Echo
Creative Production Studio: Ars Thanea
Video
−
Executive Creative Director: Peter Jaworowski
Executive Creative Director: Peter Jaworowski
Director: Karol Kołodziński
Producer: Marcin Molski, Aleksander Kmiecik
Script: Karol Kołodziński
Producer: Marcin Molski, Aleksander Kmiecik
Script: Karol Kołodziński
Art Directors: Karol Kołodziński, Paweł Szklarski
Storyboard Artist: Michał Lisowski
Technical Lead: Łukasz Skurczyński
CG Supervisor: Paweł Szklarski
Storyboard Artist: Michał Lisowski
Technical Lead: Łukasz Skurczyński
CG Supervisor: Paweł Szklarski
Concept Artist: Michał Lisowski
Character Artist: Łukasz Skurczyński
Lead Shading & Lighting: Paweł Szklarski
Shading Artist: Paweł Szklarski
Rendering Artist: Paweł Szklarski
Texture Artists: Paweł Szklarski, Piotr Nowacki
Animation Supervisors: Patryk Habryn, Łukasz Skurczyński
Character TD: Victor Vinyalis
3D Animators: Hugo Garcia, Patryk Habryn
Compositing: Karol Kołodziński
Character Artist: Łukasz Skurczyński
Lead Shading & Lighting: Paweł Szklarski
Shading Artist: Paweł Szklarski
Rendering Artist: Paweł Szklarski
Texture Artists: Paweł Szklarski, Piotr Nowacki
Animation Supervisors: Patryk Habryn, Łukasz Skurczyński
Character TD: Victor Vinyalis
3D Animators: Hugo Garcia, Patryk Habryn
Compositing: Karol Kołodziński
IT Support: Krzysztof Zarzycki
Music, Sound FX, Mastering: Wojciech Roguski, Marcin Cisło
Business Unit Director: Marcin Molski
Music, Sound FX, Mastering: Wojciech Roguski, Marcin Cisło
Business Unit Director: Marcin Molski
Print
−
Executive Creative Director: Peter Jaworowski
Art Director: Karol Klonowski
Producer: Marcin Molski, Aleksander Kmiecik
Concept Artist: Michał Lisowski
Digital Artists: Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski
3D Lead Artist: Piotr Nowacki, Paweł Szklarski
Modeling & Texture Artists: Łukasz Skurczyński, Piotr Nowacki, Paweł Szklarski
Shading Artist: Piotr Nowacki, Paweł Szklarski
Business Unit Director: Marcin Molski
Executive Creative Director: Peter Jaworowski
Art Director: Karol Klonowski
Producer: Marcin Molski, Aleksander Kmiecik
Concept Artist: Michał Lisowski
Digital Artists: Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski
3D Lead Artist: Piotr Nowacki, Paweł Szklarski
Modeling & Texture Artists: Łukasz Skurczyński, Piotr Nowacki, Paweł Szklarski
Shading Artist: Piotr Nowacki, Paweł Szklarski
Business Unit Director: Marcin Molski
33 AWARDS
Cannes Lions Health: Bronze (Pharma – Integrated Campaign),
Clio Healthcare: Shortlist (Pharmaceutical/Other),
MM&M Awards: Titanium (Best in Show), Gold (Best Professional Sales Aid), Gold (Best Digital Initiative for Healthcare Professionals), Silver (Best Product Launch), Silver (Best Professional Print Campaign),
Manny Awards: Best Professional Campaign,
The Global Awards: Global Award (Art and Technique/Group: Animation), Finalist (Art and Technique/Group: Computer Generated Graphic), Finalist (Best Use Of Media/Group: Conventions/Events/Congresses),
Creativity International Print and Packaging: Silver (Print/Branding Campaign), Silver (Print/Magazine Ad – B2B Campaign), Silver (Print/Illustration – Medical), Bronze (Print/ Magazine Ad - B2B), Bronze (Print/Poster – Campaign), Bronze (Print/Trade Show Display or Graphics),
Clio Healthcare: Shortlist (Pharmaceutical/Other),
MM&M Awards: Titanium (Best in Show), Gold (Best Professional Sales Aid), Gold (Best Digital Initiative for Healthcare Professionals), Silver (Best Product Launch), Silver (Best Professional Print Campaign),
Manny Awards: Best Professional Campaign,
The Global Awards: Global Award (Art and Technique/Group: Animation), Finalist (Art and Technique/Group: Computer Generated Graphic), Finalist (Best Use Of Media/Group: Conventions/Events/Congresses),
Creativity International Print and Packaging: Silver (Print/Branding Campaign), Silver (Print/Magazine Ad – B2B Campaign), Silver (Print/Illustration – Medical), Bronze (Print/ Magazine Ad - B2B), Bronze (Print/Poster – Campaign), Bronze (Print/Trade Show Display or Graphics),
Creativity International Awards: Platinum/Best in Show (Campaign), Platinum/Best in Show (Transit Campaign), Platinum/Best in Show (Animation),
Best of Health: Silver (Healthcare Professional/Film Individual), Silver (Healthcare Professional/International Integrated Campaign), Silver (Healthcare Professional/Press Advertisement Individual), Bronze (Healthcare Professional/Press Advertisement Campaign),
The Creative Floor Healthcare Awards: Healthcare Professional (Animation/Any media Platform), Healthcare Professional (Mixed Media Campaign),
The RX Club: Gold (Campaign), Silver (Promotional Animation), Award of Excellence (Single Ad), Award of Excellence (Transit advertising/car cards), Award of Excellence (Illustration), Award of Excellence (Electronic Detail aids), Award of Excellence (Launch campaigns).
The RX Club: Gold (Campaign), Silver (Promotional Animation), Award of Excellence (Single Ad), Award of Excellence (Transit advertising/car cards), Award of Excellence (Illustration), Award of Excellence (Electronic Detail aids), Award of Excellence (Launch campaigns).
