We decided that design and esthetics wold be the key for Hendricks's Gin to stand out
from other gins.
That's why we created an extravagant baroque universe with victorian style to enhance
the absurd side of everything in our creativity and packaging.
"The Most Unusual Gin" is the concept behind our unique illustrations and messages
that create the perfect and unusual brand that allow to change the way gin is drank in Spain.
Who: Hendricks's Gin
Where: DRAFT FCB
What: Concept, Copywriting and Art Direction
Bronce in Promo El Sol Festival 2012