SYDNEY KINGS REBRAND
 
The Sydney Kings are the most recognisable basketball team in Australia. Established in 1988 and originally branded in 'Laker' purple and gold, I've decided to replace the standard athletic gold with something closer to metal. I believe this suits the Kings branding more appropriately.
 
The lion is the easy choice as it holds the status of King of the Jungle. The lion is also the chosen animal used as the teams current mascot and is a fan favourite.
Sydney Kings Rebrand
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Sydney Kings Rebrand

A rebranding exercise for the Sydney Kings of the National Basketball League in Australia.

Published: