Apure is a brazilian insurance company that focuses on selecting the best insure plans for its customers.
For the logo we tried to symbolize its main service and the trust their clients put on them when relying for their insurance choices.
With the teal and yellow color we managed to make the brand stand out of the competition that uses mainly shades of blue, providing a logo that is contemporary and more approachable than the serious look of their competition.
For the logo we tried to symbolize its main service and the trust their clients put on them when relying for their insurance choices.
With the teal and yellow color we managed to make the brand stand out of the competition that uses mainly shades of blue, providing a logo that is contemporary and more approachable than the serious look of their competition.
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