The Tweeting Pothole is an initiative launched by Telemetro Reporta, an influential news show in Panama City, in collaboration with ad agency P4 Ogilvy & Mather. As the city streets were in bad shape, which caused great inconvenience to those who drive on them every day, Telemetro Reporta decided to point out the hassle they give people to those directly responsible.

A device was installed inside the potholes on the most damaged streets in the city. Every time a car runs over one of the devices, they tweet a complaint to the Department of Public Works’ Twitter account in order to draw attention to the huge problem and encourage them to do something about it.

MEDIA & PUBLICATIONS

 

PSFK: Potholes Can Tweet City Officials to Get Fixed

LATIN SPOTS: El Hueco Twitero

CREDITS

Client: Medcom
Agency: P4 Ogilvy & Mather, Panama City, Panama
Chief Creative Officer: Edwin Mon
Associate Creative Director: Alejandro Blanc
Creative Director: Osvaldo Restrepo
Digital Creative Director: Alberto Lam
Copywriter: Edmar Quiros
Head of Art: Roberto Perez
Art Director: Edmar Quiros
Designer: Franklin Lu
General Account Executive: Monica Urrutia
Digital Account Manager: Luis Gonzales
Executive Producers: Benjamin Liao, Belisario Alvarez, Monica Crespo
Production Companies: VFX Panama; SAKE Argentina
Music: Salmon Osado
Sound Editing: Manuel Trejos
Postproduction: Marcos Ruiz
Medcom Digital Media Director: Francisco Hernandez