TV Vestfold
I wasn't too satisfied with the look and visual presentation of my my county's local TV-station; TV Vestfold, one day I grew too tired of it and quickly went in to sketching, drawing and tweaking of a new one. TV Vestfold's "old" visual to me lacked of inspiration and quality, they screened low quality resolution and looked amateurish overall, you wouldn't see me watching that channel.
 
I asked people; "What dou you think of when you hear 'Vestfold'?", in common, references to the sea, marine and boats were mentioned, and indeed I was inspired by our county's old marine culture. I wanted to bring back something our "vestfoldinger" has close at heart, to bring the sea back in the picture, with powerful oceanic blue schemes , as a contrast to our red county coat of arms. Out of those I asked and discussed with, not many was proud of the TV-station as it is right now, I wanted to acheive the opposite, make sure the TV-station would cover, inspire and show all 0,71% that we represent of Norway's land area.
 
ISO 3166-2: N0-07
Logo
The logo itself could either be represented with a white/blue background or as the "V" itself. The original TV Vestfold logo featured a somewhat cyan-blue color, me being inspired by the sea, I chose a darker navy blue to resemble the mighty ocean, and the white to represent the spume, they're also good contrasts to one another.
The logo itself with circles is inspired by old marine compasses, and with the "V" being the "South" arrow pointing down on a compass, because Vestfold is a part of eastern and southern Norway
Logo + Wordmark
Also inspired by the old logo, the new one features "TV Vestfold" written in a new, simple and bald font, but with a refredshed grey outcome.
Promotional use of the Logo
Ass. desk items
The traditional office coffee cup
Promotional flyers
Headquarters new banner
You might have noticed the "ISO 3166-2: NO-07" & "2 224,37km²"
"ISO 3166-2: NO-07" stands for the county's County ID
"2 224,37km²" stands for the county's areal size
 
TV Vestfold
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TV Vestfold

Reenvisioning the brand identity for Vestfold's local TV Station.
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Published:

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