CBS C.S.I - Integrated campaign
Putting The Pieces Together Can Tear You Apart.
Putting The Pieces Together Can Tear You Apart.
Studio Hansa has completed an integrated campaign for CBS Drama’s notable property C.S.I
A brutally simple Jigsaw device was applied across all media with an accompanying tagline Putting The Pieces Together Can Tear You Apart. The accessible concept exemplifies how CSI investigators deal with piecing things together everyday and as a by product it is inevitable that their lives can be fragmented or shattered.
The work combines outdoor, TV and an evolving digital campaign to follow early in 2012.
A brutally simple Jigsaw device was applied across all media with an accompanying tagline Putting The Pieces Together Can Tear You Apart. The accessible concept exemplifies how CSI investigators deal with piecing things together everyday and as a by product it is inevitable that their lives can be fragmented or shattered.
The work combines outdoor, TV and an evolving digital campaign to follow early in 2012.
