Logo Design
What are the business cases for a new logo (ID)?
Solidify first impressions.
Communicate values.
Illustrate purpose.
Portray confidence.
Differentiate.
Build preference.
Increase price point.
Underline trust.
Aid conversion.
What are some traits of an exemplary logo (ID)?
Artistic — flashes whimsy, cleverness, flair.
Direct — exists simply, no extraneous details.
Clear — communicates easily from a distance.
Vibrant — rich, contrasting colors, not fading.
Meaningful — offers concepts, reinforces values.
Memorable — bold form, discerning features.
Refreshing — change of pace from previous ID.
Balanced — warm and cool tones, textures.
Flexible — versatile, works well across media.
Catalytic — designed to start conversation.
What are some ways to expand your identity?
Entity name
Secondary icons (e.g., website favicon)
Tagline
Elevator pitch
Website splash
Vision/Mission statements
Letter from the Founder
Library of photography or illustrations
Signature gift
Merchandise
