CONCEPT
The focus of this campaign is to create a visual identity and design strategy which promotes the Graduate Show 2015. We particulary wanted to focus on the new on-line presence of the show. The approach taken incorporates a student touch while pertaining a professional feel. Therefore the title ‘ON’ was derived from the energy and creativity of the LSAD graduate students. The Graduate Show is the highlight of the academic year, ‘ON’ communicates the ignition and beginning of this event. The title also suggests the students are ‘ON’ and are at the top of their game. The boldness and vibrancy of neon pink communicates this confidence and energy. The use of neon pink also represents the state of being ‘ON’ and ready.
POSTER DESIGN
DIGITAL INVITE
WEBSITE : LSADGRADUATES.COM
SOCIAL MEDIA ICONS
PRINT CATALOGUE
ENVIRONMENTAL
