Photo compositing
LAVAZZA & STEVE MC CURRY
VIDEO MAPPING SHOW
A beautiful work to which i had the opportunity to participate thanks to "Gli Orsi Studio". In 2015, Lavazza, started a new worldwide ad campaign in collaboration with Steve McCurry, one of the most famous photographer of the century, to promote their products and Steve's new works. The campaign theme was " A journey along the coffee trail " and it was based on the artistic photos made by McCurry in the places all over the world where the coffee is made.
In order to launch the campaign, Lavazza made a big video mapping show in Milano, where also the famous photographer participated. Our work was to create the video for the show that had to be projected on the museum, recreating the atmospheres of the places where McCurry has been and transforming the museum itself in that places, using the principles of a video mapping show.
In order to launch the campaign, Lavazza made a big video mapping show in Milano, where also the famous photographer participated. Our work was to create the video for the show that had to be projected on the museum, recreating the atmospheres of the places where McCurry has been and transforming the museum itself in that places, using the principles of a video mapping show.
My work has been to compose all the sceneries, shaping them on the museum to create the "changing illusion". Every single detail and part had to be able to be isolated in order to be animate, and the result had to be more realistic as possible and compatible with the spectator's point of view.
Museo della Scienza e Tecnologia Leonardo Da Vinci - Milano
South America scenery
Bruma scenery
India scenery
Africa scenery
South America plantation scenery
Video mapping show
