FEAST is an allergy-friendly gourmet food store in Toronto, Canada. Their in-house kitchen is gluten-free, and free from the top 8 allergens: wheat, dairy, soy, eggs, peanuts, tree nuts, fish, and shellfish. Their product selection is carefully curated, with emphasis on products that are unique, local, organic, hard to find, and which taste fantastic. FEAST's in-house kitchen specializes in the elusive, gourmet, allergy-friendly savoury pie.

I was brought on-board as a creative consultant at the very beginning and worked with FEAST to establish their brand strategy and essence which then translated to each and every aspect of the creation of the store – making eating better. Using the fork in the logo became a symbol of freedom for all those people who are typically trepidatious whenever their encounter food. FEAST gives their customer a sense of freedom, exploration and taste like never before.