The typography in this logo is distinct and strong, and utilizes a customized ‘R’ that makes the font more unique and recognizable. The points creating the stem of the ‘R’ represent vantage points. The colors are a cool palette in very rich tones, all accented with a lighter highlight. The photography includes bold lifestyle images with all subjects captured in a candid moment. Images can utilize selective focus effects to highlight the subject. Green tones will be present in all images.

This logo is simple, understated and uses a classic serif font. The color palette has been updated from the existing brand, adding earth and jewel tones. A signature gradient element was created for an upscale look. The orange is blended with maroon to add warmth to the palette. Photography includes lifestyle images with lighter tones and soft lighting in warm hues. A maroon tint can be added to the photography to integrate the photography with the palette.