BACKGROUND
Integrated campaign targeted directly at current and past Discover Personal Loan customers. We asked people to share their story of how the personal loan enhanced their life. A quirky film character was created to entice people to make a short video and share it. Discover then picked the top five for public viewing and voting. A variety of vehicles were used to promote the contest, including a microsite, a video featuring the DPL film critic, direct mail and a series emails.
VIDEO
WEB
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/58ec2827062159.5635f6c86d97d.jpg)
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1e15c127062159.5635f6eb48535.jpg)
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/266a4027062159.5635f6c819ffa.jpg)
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8838df27062159.5635f703b9e46.jpg)
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2132c827062159.5635f70e1d533.jpg)
DIRECT MAIL
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f4fc7d27062159.5635f70ac6060.jpg)
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7a906027062159.5635f6feae743.jpg)
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a81e3b27062159.5635f6c6370ff.jpg)
EMAIL
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4e084727062159.5635f6e9ea561.jpg)
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b4c98727062159.5635f724cb982.jpg)
![Discover Personal Loans discover Integrated Campaign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3ab37027062159.5635f70b389c9.jpg)